The lower barrier to entry and relatively lower risk of the e-commerce world is attracting more and more technology companies to compete with the San Francisco and New York based start ups. We’re not sure what’s exactly going on with 11main.com right now but we do know that it’s an e-commerce platform funded by Alibaba, a large Chinese technology company owned by one of the richest man in China, Jack Ma who built his fortune founding the largest e-commerce platform in China – taobao.com.
According to Reuters, Alibaba Holdings is launching 11main.com through its US subsidiaries Auctiva and Vendio. The website will feature technology, accessories and fashion goods from handpicked vendors. It looks like the e-commerce platform is taking the boutique route and will be competing with the likes of Etsy.
So should these smaller e-commerce sites be on the look out for these tech giants entering their space or will consumers prefer the start-up, ma and pop feel?